Demand for Note7 exceeds supply, Samsung working to build it up
Samsung strongly underestimated the demand
for Galaxy Note7 and is scrambling to make enough units for everyone. "As
pre-order results for the Galaxy Note 7 have far exceeded our estimates, its
release date in some markets has been adjusted," Samsung told Reuters.
High demand is always nice, but Samsung
better step it up as the iPhone 7 is coming this September. And parts of Europe
along with other parts of the world will only get the Note7 in early September,
assuming no further delays occur.
Last year, Samsung had issues cranking out
enough curved screens for the Galaxy S6 edge, but an insider claims there are
no such issues for the Note7 (it helps that such components are built in-house
as it reduces the risk of external issues and delays).
Samsung only said that it's trying to
increase production, without going into further detail. An analyst at Nomura
forecasts up to 15 million Galaxy Note7 units sold this year, eclipsing the 9
million Note5 the company managed last year. Some analysts have raised their
profit forecasts for Samsung.
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